Did anyone see any new lures that stuck out to them at iCAST? It seemed like majority of new baits were some sort of urchin lure. Nothing really stood out to me this year looking online. Let me know what you guys saw or thought was cool!

iCAST was a great show for the Bass U team!

We spend so much of our time filming content and meeting with our partners that we don't always get the chance to walk the show floor and check out all the new products. This year, a few things really stood out.

There were a ton of new urchin-style lures on display, and it was great to see manufacturers addressing storage solutions for them. We also saw some impressive budget-friendly glide bait options, and the new ChatterBait HD definitely caught our attention. Curious to see what caught everyones attention!

On top of that, we filmed a ton of great content that's coming soon from Drew Gill, Trey McKinney, Fisher Anaya, Jacob Walker, Jake Lawrence, Bryan New, and Bryan Thrift. Stay tuned—there's a lot of great Bass U content on the way!