How do I know the right lure to select for fishing for bass? So, you just got started fishing, and you've got an empty tackle box. You go to the tackle store and you're overwhelmed by the number of options. Do you really need all these baits to catch a bass? Mike Iaconelli talks about how he thinks about lure selection as it relates into covering all the depth zones. Iaconelli shows examples of each type of bait to use to fish in each depth zone.
Some recommended Lures:

Rapala X-Rap Pop
Rapala Skitter V
Stanford Baits Boom Boom Hollow Body Frog
Rapala DT Series Crankbaits
Berkley Powerbait Chigger Craw
Molix Water Slash Double Willow Spinnerbait